I am the CEO and Co-Founder of Calenso AG and, as Global GTM Advisor, I support the international expansion of jrni. For over a decade, I have been building software that enables banks, insurers, and retailers to make personalized advice digitally accessible — from Rothenburg for Switzerland, with jrni for the world.
I build with AI myself and automate wherever automation outperforms any human: scheduling logic, routing, reminders, follow-ups. That is precisely why I see every day where the line is drawn. AI handles routine tasks faster, cheaper, and 24/7 — but the decision, the trust, and the deal still happen between people. Those who orchestrate both win. Those who automate humans out of the equation automate away their own margin.
Revenue Economics is my personal perspective: data from over 150 enterprise implementations, theses on the appointment economy, and honest lessons from building multiple ventures. Executive strategy, practical craft for advisory teams — both belong together. The opinions expressed here are my own.
Marvin Felder — go-to-market and product in appointment management for banks, insurers and retail. Writes about what actually worked in real projects. LinkedIn
